About Unison
About UnisonThe connective tissue between vision and execution.
Unison is a strategic business development firm operating at the intersection of business, tourism, event, hospitality, investment, and partnerships. Headquartered in Addis Ababa, Unison serves as a dynamic bridge between local enterprises and the global marketplace.
As East Africa undergoes an unprecedented economic transformation, we provide the localized operational architecture, regulatory insight, and end-to-end synergy required to turn ambitious potential into permanent corporate legacy.
We don't just advise; we build the platforms, unlock the partnerships, and activate the assets that drive regional growth.
Our Mission
“To connect businesses, investors, and stakeholders through strategic advisory, meaningful partnerships, and high-impact platforms that advance Ethiopia's tourism, hospitality, and commercial sectors, creating sustainable economic opportunities that benefit organizations, communities, and the nation.”
Our Vision
“To be Ethiopia's foremost business and tourism development platform, a trusted bridge connecting local enterprises with global investors, strategic partners, and international opportunities, recognized for our role in shaping a prosperous, connected, and globally competitive Ethiopian economy.”
Building bridges between businesses, investors, and destinations
The Origin
Unison was born from a clear observation: Ethiopia holds extraordinary potential across business, tourism, and investment, yet the connections needed to unlock that potential remained fragmented. Local enterprises struggled to access international markets. Investors sought vetted opportunities but lacked trusted local partners.
The Purpose
Unison exists to bridge these gaps. We are a strategic ecosystem builder, connecting local and international opportunities through advisory, curated partnerships, and innovative platforms. We don't just facilitate transactions; we build lasting relationships that create sustainable economic value for all stakeholders.
The Future
Unison is expanding its partnerships, developing digital tools for business matching and tourism promotion, and positioning itself as a pan-African platform, extending our bridge-building model beyond Ethiopia to the broader continent.
Many Journeys. One Rhythm.
The beginning of an ambitious trajectory
As Ethiopia's economy deepens its integration with regional and global markets, Unison is positioned to lead, growing our capabilities, partnerships, and impact with each passing year.
Expanding strategic partnerships with regional and international business organizations, investment bodies, and development institutions.
Developing larger, higher-impact business platforms that attract global investors and decision-makers to Ethiopia.
Deepening our tourism development practice to support Ethiopia's ambition to become a top-tier African tourism destination.
Attracting and facilitating significant foreign direct investment across priority economic sectors.
Building a regional presence that positions Unison as a pan-African business development platform.
Developing digital tools and platforms that extend our network reach and investment facilitation capabilities.
Creating long-term economic impact through partnerships that endure well beyond individual transactions.
We are building more than a business. We are building a gateway that connects Ethiopia's extraordinary potential with the global capital, expertise, and partnerships it deserves. Every connection we make, every forum we host, and every partnership we facilitate moves us closer to a future in which Ethiopia stands among the world's most recognized destinations for business, investment, and tourism.
Start the conversationLet's build your gateway to Ethiopia.
Whether you are an investor seeking opportunity or an enterprise seeking partners, Unison is your guide, your network, and your advocate.